The IAPA salary survey came out a couple of months back, and though it is Analytics focused it has some interesting results for those of us in the BI world. My key takeaways follow.
From a purely self interested point of view, Analytics is a well paid profession and it’s getting more so. Further, recruiters are reporting that finding people is getting harder, which indicates the talent pool is not all that deep and has been sucked fairly dry already. Something I experience regularly when trying to find BI talent.
If you want a job in the field, you’re best off being in Sydney or Melbourne. There also appears to be minimum education level of a bachelors degree with most professionals holding a masters or higher. Marketing is one of the biggest employers of analysts.
For those in the field there seems to be a mid career slump in satisfaction (around the ten year mark). Fresh starters are all excited and lifers seem happy too, but somewhere in the middle the enthusiasm fades.
Despite all the market enthusiasm, a significant proportion of respondents said there is an ongoing challenge reported that analysts struggle to get their organisation to value or act on analytics findings – supportive of Eugene Dubossarsky’s claims that business heavily invest in vanity analytics so they can claim “me too” rather than to derive real value.
Technical takeways – for all the noise, Big Data is still a Small Concern and regular sized analytical problems are prevalent. Excel is the #1 tool used to work with data, and if you are more of an integrator good SQL skills are king.
Last of all, There still seems to be a heavy focus on social media analytics – despite it’s dubious value – but it pays better. Something which underscores the vanity analytics claims further.